Sunday, 05 September 2010
Retail

Talking Shop Window

 

The innovative hi-tech sound solution will transform traditional shop-windows into an extraordinary and powerful customer attraction too.

In contrast to traditional loudspeakers, the system doesn’t limit the view of your window display nor does it take up public space as it is installed inside the shop window and customers will perceive your message thanks to the distribution of a uniformly amplified sound.

The unique proprieties of the technology guarantees that your message will be heard only by those standing in front of your shop windows causing no disturbance to those nearby.

It has already been used by companies such as Armani, Diesel, Nazareno Gabrielli, Robe di Kappa, Bally, as well as adopted by large Italian network distributors Coin and La Rinascente.

Invisible Sound

Installing the system is incredibly easy and therefore inexpensive, requiring no modifications to the fabric of the building. Our audio diffusers transform materials such as GRC,GRP, composite board, plaster and wood based materials into flat panel speakers.

Our solutions create new opportunities for designers and shopfitters who want to integrate sound invisibly into shopping malls, department stores, boutiques, high street stores, bars & restaurants.


Customer:  La Rinascente, Milan

Overview: La Rinascente is the fabulous shopping centre heart of fashion-conscious Milan between the Duomo and the Galleria, definitely the place where ideas take form, thanks to its mix of Italian and foreign brands.

Solution: Following the great success of the audio system for the windows, La Rinascente set the tough assignment to switch-on the ceiling of the 7th floor. The problem was that the roof comprised of more than 1600sqm of plasterboard ceiling covered by poly-carbonate panels. The sound needed to be generated from the inside of the plasterboard because the poly-carbonate was semi-transparent. The result is a top design ceiling that plays music loud without speakers.

Business Benefit: Embedding an invisible sound system inside a huge polycarbonate ceiling gave to the customer the only way to be able to spread music in its restaurant where there was not space available. Power consumption is a fraction of that used by a conventional system.

 

This installation is under evaluation by the Guinness Book of Records as the biggest loudspeaker in the World.

 
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